Platform
The Customer Acquisition Operating System.
The operating layer connecting consumers, publishers, brands, advertisers, agencies, AI, and marketplace technology — one system where six integrations used to be.
Core systems
Four systems, one request path.
Signal Engine
Detects high-value moments across every surface we touch — partner platforms, owned properties, ad units, and offline QR entry points.
Routing
Applies eligibility, licensing, geography, capacity, and pacing rules before anything is offered or delivered.
Decision Engine
Chooses price, buyer, offer, and experience per request, evaluated against realized downstream value.
Attribution
Deterministic measurement from first signal to post-transaction event, reconciled daily across every channel.
Architecture
The operating system, layer by layer.
Each layer is independently useful and jointly compounding. Partners integrate at whichever layer fits their team.
Revenue-generating outputs — every product powered by all layers below.
Real-time identification of high-value moments across every digital surface.
Full-stack measurement — from intent detection to revenue attribution.
Seamless connectivity — the nervous system linking every integration point.
Model Context Protocol — AI orchestration and intelligent context management.
The foundation — raw intelligence powering every decision above.
Developer surface
One decision call, everything behind it.
REST APIs, webhooks, ping-post, SDKs, and sandbox keys. Embed a widget in an afternoon or integrate the marketplace directly.
- Idempotent posting with retry and delivery telemetry
- Signed webhooks for downstream outcome events
- MCP layer for AI orchestration and context management
- Sandbox environment with representative traffic
{
"signal": { "vertical": "insurance", "geo": "TX", "intent": 0.91 },
"surface": "partner.checkout.confirmation",
"consent": { "captured": true, "method": "trustedform" }
}→ { "route": "buyer_4821", "price": 42.50, "action": "embedded_quote" }Request path
What happens in under a second.
Talk to our solutions engineers.
Tell us where your volume needs to come from. We will show you the channels, the routing, and the economics.