Commerce embedded at the moment of intent
The complete insurance distribution OS
The Embedded Company delivers embedded experiences inside moments of intent, connecting carriers, distribution partners, and consumers through a single unified API platform.
Platform summary
Five tightly integrated layers, routed as one operating system
Overview, architecture, component discovery, and deep component detail — every layer of the platform mapped and independently navigable.
System architecture
How the platform connects every layer
Consumer surfaces, orchestration, AI carrier integration, and carrier data sources mapped as one operating chain. Interactive nodes route directly into component detail.
- CRM (HubSpot, Salesforce)
- Data (Experian, LiveRamp)
- Comms (Twilio, SendGrid)
- Custom systems
- MongoDB hybrid docs
- JSON and Python scripts
- LLM script generation
- Coverage Wiki
- OfferAI reasoning
- Solid card = routed platform component
- Support box = integration system
- Carrier row = underlying provider inputs
Platform components
Five integrated layers
Each component is independently deployable. Together they form a complete insurance distribution operating system.
See the platform running inside your experience.
Tell us where your volume needs to come from. We will show you the channels, the routing, and the economics.