Whitepaper · Enrollment marketing

The Enrollment Intent Gap

Why traditional education leads are producing fewer starts — and how institutions can capture and acquire higher-intent prospects.

01–03

Why identity without context stopped producing starts

What a lead costs, what it is worth, and where enrollment intent gets lost on both streams of demand.

04–06

Raising the ceiling on your own properties, then acquiring beyond it — and what the journey looks like from the student's side.

07–09

One unit, three sources, a comparison worksheet, and ten questions you can score in fifteen minutes.

57%

of adults without a credential considered enrolling in the past two years.

9.7%

of applications now come from students with no prior inquiry, up from ~1% in 2020.

30.9%

year-over-year rise in non-brand paid search cost per click.

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